How to win friends and influence influencers
The more I can become a helpful, useful, wise, and generous intermediary between creators and brands, the more effective I can be when it comes to making that love connection–and being sure that...
View ArticleInfluencer marketing should be fun
Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting,...
View ArticleSteal this online reputation management process
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive...
View ArticleInfluencer marketing can drive traffic to your new website
I am talking about the real-time effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach.
View ArticleWhat clients want and expect from influencer marketing
Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!
View ArticleWAMU 88.5 FM is Dropping Writers Almanac, Science Friday, & The Best of Car...
The end of an era at 88.5FM. WAMU is dropping Writers Almanac, Science Friday, and The Best of Car Talk beginning October 2nd in Washington, DC, pointing us, instead, to their podcasts.
View ArticleHow to fix Hulu on Roku
When I booted up my trusty Hulu this AM on my trusty Roku Player, I got an all-text blue-and-green mess that erased all of my preferences, my lists, my shows, and everything. I was upset but I then...
View ArticleBackfill your corporate history onto your blog for Google
You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.
View ArticlePublish then revise for Google search
The sooner you chum the waters, the quicker you’ll attract all the sharks! The sharks don’t need beautifully-plated Kobe steak, they just need your blood and guts. In the time it takes to attract a...
View ArticleMy memories of 9/11 16-years later
The entire world came together to love and support us after the terrorist attack on September 11th, 2001--sixteen-years ago today.
View ArticleReddit is rolling out new user profile and moderation features
Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago.
View ArticleStop flying blind with SEMRush
My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine...
View ArticleMy love affair with bulky VXi BlueParrott trucker headsets
Everyone I know hates my headsets from VXi Corporation -- but I love them so much that I keep on buying bigger and bulkier trucker headsets every year: first the BlueParrott B250-XT+ then a B350-XT...
View ArticleAll the webmaster SEO tools on SEMRush
SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.
View ArticleHow NOT to pitch an influencer
Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their...
View ArticleInfluencer Marketing: Persistence is Fertile
If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most...
View ArticleWhy are you so afraid of engaging online influencers?
Tips for how your agency or firm should do outreach the right way
View ArticleDetailed analysis of the perfect blogger pitch
Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry...
View ArticleMizuno Running Mezamashii Long Tail Blogger Outreach Case Study
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
View ArticleAre you using updated keywords for your business?
Why your keywords suck and are outdated
View ArticleTurn your website into your social media brand HQ
Make your website your communications hub
View ArticleInfluencer outreach is more PR than social media
Discover and engage your allies with long-tail blogger outreach
View ArticleAn automated solution for influencer marketing research
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
View ArticleTUNG Brush influencer marketing case study from Kristen Matthews
It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could...
View ArticleFacebook Personal Profiles can no longer be connected to Buffer Publish
You can no longer connect personal Facebook Profiles to Buffer Publish, and from July 26, 2018, you will no longer be able to post to Facebook Profiles that were previously connected. You will still be...
View ArticleWhat influencers want and expect from influencer marketing
When it comes to getting reviews and coverage from online influencers, you’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access,...
View ArticleInfluencer marketing is like a wedding
In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests.
View ArticleThe Time Has Come for a Real Wealth Tax by John C. Dvorak
Let’s start by understanding that a wealth tax is no different than property taxes, which have been collected by the states for decades. Property taxes often pay more than a fair share of state debts...
View ArticleGet More Done Each Day Without Having To Work Harder
Running a business is always going to work, that should be a given. If you want success, you have to work hard for it. However, that doesn’t mean that working harder guarantees more success. In fact,...
View ArticleYour website sucks (and here's why)
I am going to rush through some of the most obvious things that suck about your website that pop up and occur to me. These are general mistakes, concerns, and issues—I haven’t the time nor the impulse...
View ArticleGoogle Search Is A Lying Liar That Lies
I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors.
View ArticlePowerful Ways To Promote Your Brand
To grow and maintain a successful business, one thing we all need is a great branding and marketing plan. The marketing aspect of a business is a lot bigger and more complex than many people believe,...
View ArticleIntermittent Fasting (IF) has suppressed my appetite
When you get into the IF life you think you’ve got it made. One Meal a Day (OMAD) sounds awesome. Why gave three or four baby meals (like a bunny) over the course of a day when you can have one...
View ArticleWhy I’ve been MIA on RNNR
I realize that I haven’t posted since June 26th and I can explain. My heartbeat converted from sinus rhythm to atrial fibrillation (AFib) on that day and hasn’t popped back into sinus rhythm on its own...
View ArticleBetter Understand Your Customers With A Few Changes
In this article, we are going to look at some of the changes you can make in your business and your approach to customers to ensure that you can start to get to grips with who your customers really are...
View ArticleKaweco Sport eyedropper pen conversion
I first discovered the easily-pocketable trompe l'oeil on a folding table at a Berlin outdoor market and have been in love ever since, especially once I learned that you can convert the Kaweco Classic...
View Article5 Steps Toward Career Development In Nursing
Nursing is an incredibly rewarding career that gives you the opportunity to spend your days helping others. It’s a very difficult job and the people that go into nursing do so with the expectation that...
View ArticleAndré the Giant and Siren the Mermaid are Related!
Now I see it! Siren the Starbucks Mermaid is the sister of André René Roussimoff—André the Giant! Or, at least a member of his posse. OBEY
View Article5 Reasons Cyber Security Should Be Top Of Your To Do List
How good is the online security that your business has? If internet security isn’t top of your agenda as a small business then you really need to rethink your strategy.
View Article6 Brand Building Mistakes That Way Too Many Businesses Make
Building a brand is a complex and multifaceted endeavor. With so many plates to spin, it can seem overwhelming, especially when you’re also juggling the operational aspects of running your business....
View ArticleGerris Corp is proud to support Purple Project for Democracy with Pro-Bono...
We at Gerr.is believe in the ideal of our democratic republic and what is has offered America and Americans in various forms of freedom-for-all over the course of the last 243 years. I believe that...
View ArticleAragon Could Be the Future of Business Administration
At 3PM GMT on May 17th 2017, Luis Cuende & Jorge Izquierdo launched a token sale to raise money for their Ethereum-based blockchain technology that would disintermediate the processes associated...
View ArticleThe Weird Things That Could Affect Your Car Insurance
Getting a good deal on car insurance is like finding a great deal in the January sales. Everyone likes to brag about the price they got, and you’ll strive to find a better deal next year.
View ArticleMy memories of 9/11 on September 11
I repost my own personal experiences of the morning and day of September 11, 2001, as a resident of Washington, DC. I did not personally experience any loss or any personal danger on that day. It's...
View ArticleAn admission that I consume way too much media as a lonely old bachelor:...
This missive is an admission that I consume way too much media. This week is all about Netflix only. Since you are my friends, you probably have lives, loves, kids, lovers; so, let me watch Netflix.
View ArticleAll You Need To Know About Branding Your New Business
Red glass bottles. Golden arches. Rainbow apples with a bite in the middle. A blue bird. All of these descriptions of logos are obvious, yes? Could you tell which companies were being described?
View ArticleMy first TinyLetter missive crossposted to this blog
I have all of 7 subscribers on my TinyLetter newsletter so I thought I would share it here as well, so enjoy!
View ArticleHow To Have a Stellar Gaming Experience on the Go
No matter what you do in life for work or for hobbies, there will be times when you’re waiting to board a plane, waiting for a bus or a train, or sat travelling in a car (not driving), when you have...
View ArticleHow Can You Supercharge Your Internet Marketing?
Your internet marketing might be ticking along nicely, but is that good enough?
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